Demi Lovato unveils ninth studio album ‘It’s Not That Deep’ and shifts into dance-pop era

Demi Lovato launches album ‘It’s Not That Deep’, embracing dance-pop, joy and a new “Popvato” era of fun.

Demi Lovato has officially entered a fresh musical chapter with her ninth studio album, It’s Not That Deep., via DLG Recordings/Island Records. The project marks a clear-cut shift: after years of writing deep emotional ballads and rock-leaning tracks, Lovato says she’s in a place of joy, love and celebration and that mood informs this new work.

 

 

 

 

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She revealed the album artwork in September: a striking image of herself standing nude (covered only incidentally by a dry-cleaning bag) in a chaotic scene of random party-goers, symbolising her reclaiming of image and narrative. In a press release she explained, “This music is a perfect reflection of where I’m at today. So proud of all the work I’ve done, and now it’s time to celebrate and have some fun.”

Musically the album is being billed as full-on dance-pop, executive produced by Zhone, and edged firmly toward the club, night-out vibe rather than introspective rock. The track list features 11 songs, including already-released singles ‘Fast’ and ‘Here All Night’.

Lovato said the change was less about abandoning her past and more about matching her art with her life. “With my past eras I often wrote cathartic music about heavy topics… When I got back in the studio this time around, those songs just weren’t resonating… I’m happy, I’m in love, and I just want to enjoy life and have fun. I realised it’s not that deep anymore.”

For longtime fans (the ‘Lovatics’) this signals a celebratory pivot. Lovato’s career has gone from Disney Channel star to pop powerhouse to rock-experimenter; now she declares the era of ‘Popvato’ is back, a version of herself defined by bold pop, club energy and self-reclamation.

This arrival is timely too: the album drops just as Lovato’s public profile feels revitalised. She tied the knot earlier this year with songwriter Jordan ‘Jutes’ Lutes, and has spoken openly about settling into a lighter place in life. With fans itching for big pop moments and late-night anthems, It’s Not That Deep. arrives as a statement: time to dance, reflect less, and celebrate more.