A Coldplay concert in Boston, Massachusetts, became a topic of conversation after a video of Astronomer CEO Andy Byron and a coworker appeared on the kiss cam, leading to a moment of visible embarrassment that quickly went viral. The video, shared by Pop Base, garnered over 25 million views within four hours.
During the concert, Coldplay’s Chris Martin was heard commenting that the two were “having an affair” as the moment unfolded, adding to the viral nature of the clip on social media platforms.
Chipotle responded to the trending clip with an unexpected post on X, stating, “and I oop,” alongside an image reading, “It’s okay to cheat on your Chipotle order if it’s with Chipotle Honey Chicken.”
The post attracted immediate reactions, with users commenting, “Laughing so hard rn I’m getting hungry,” and “Yo Chipotle this post a banger,” while others requested discount codes in response to the post’s humour.
Netflix also engaged with the viral moment by posting a screenshot from its docuseries Quarterback showing the quote, “One of the best concerts I went to was Coldplay,” further contributing to the conversation.
— Netflix (@netflix) July 17, 2025
The responses from Chipotle and Netflix reflect how brands engage with trending online moments to connect with wider audiences.
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