Skills, e-commerce key to boosting exports

Jam Kamal sees grassroots training as external trade engine with digital linkages

ISLAMABAD:

Federal Minister for Commerce Jam Kamal Khan has said that Pakistan can significantly boost its exports by combining skills development, e-commerce integration and gradual formalisation of the economy, while ensuring a level playing field for compliant businesses, according to a statement issued on Tuesday.

He expressed these views during a meeting with a delegation led by Taimur Siddique, Director of Shahi Group. The meeting was also attended by Nawabzada Mir Muhammad Zarain Khan Magsi, Parliamentary Secretary for Tourism and Culture, Balochistan, along with representatives from textile, leather and trade sectors.

The minister emphasised that Pakistan has a strong foundation for export-led growth, particularly in textiles, leather and value-added recycled products. He noted that hubs like Karachi offer natural advantages due to port connectivity, skilled labour and an established industrial ecosystem.

"Pakistan has the talent, infrastructure and entrepreneurial capacity. Our focus is to connect this potential with global markets through policy support and digital platforms," he said. Participants highlighted successful grassroots initiatives, including stitching and vocational training centres in Balochistan where young women are being trained on modern equipment. These centres are enabling local communities to produce export-quality goods.

Jam Kamal stressed that training alone is not sufficient without market access. He underscored the importance of linking such initiatives with e-commerce platforms, allowing locally produced goods to reach international buyers. Digital trade has opened new avenues, particularly for remote and underserved areas.

The meeting also explored innovative marketing approaches, including storytelling-based branding, where products are linked with social impact narratives such as community development and women empowerment.

The minister said that traditional industries such as carpet weaving and handicrafts can be revitalised by integrating them with modern digital platforms. While such sectors faced decline in the past due to limited market access, e-commerce now offers an opportunity to scale them sustainably.

On the policy side, Jam Kamal reiterated the government's commitment to improving the ease of doing business. Steps are being taken to rationalise export-related charges, streamline regulatory frameworks and address key concerns such as tax refunds to improve liquidity for exporters.

He also emphasised the need to address challenges posed by the informal sector, stating that undocumented businesses create unfair competition for tax-compliant enterprises. Strengthening enforcement and promoting documentation would enhance competitiveness and attract investment.

The meeting concluded with a shared commitment to promote public-private collaboration, strengthen digital trade ecosystems and create an enabling environment for businesses and entrepreneurs.