Bad Bunny dances his way to the Super Bowl halftime show

Bad Bunny will headline the Super Bowl LX halftime show on February 8

Apple Music has released the official trailer for Bad Bunny’s Super Bowl halftime show ahead of Super Bowl LX, set to take place on February 8.

The trailer, which runs just over a minute, features Bad Bunny dancing with a diverse group of partners. Accompanied by the caption, “On February 8, the world will dance,” the video offers a brief preview of the global superstar’s highly anticipated performance.

BAD BUNNY
SUPER BOWL HALFTIME SHOW
FEBRUARY 8THpic.twitter.com/KlBMKkvrvR

— Complex Music (@ComplexMusic) January 16, 2026

Bad Bunny was first announced as the 2026 Super Bowl halftime performer in September 2025. He was previously named Apple Music’s Artist of the Year in 2022, further cementing his status as one of the most influential artists in music today.

As it has done for previous halftime headliners, Apple Music has launched a dedicated “Road to Halftime” page for Bad Bunny. The page includes a selection of the artist’s biggest hits, a curated Bad Bunny Essentials playlist, and additional exclusive content for fans ahead of the game.

Super Bowl LX marks the fourth consecutive year Apple Music has served as the halftime show sponsor. Apple Music’s partnership with the NFL began with Super Bowl LVII, which featured a performance by Rihanna. Subsequent halftime shows were headlined by Usher in 2024 and Kendrick Lamar in 2025.

Bad Bunny’s performance is expected to draw a massive global audience as he takes the Super Bowl stage for the first time.