Kendall Jenner named Emporio Armani global fragrance ambassador

Kendall Jenner becomes Emporio Armani’s global fragrance ambassador ahead of launch of Power of You

PARIS — Kendall Jenner has been named Emporio Armani’s global fragrance ambassador, marking a new partnership between the model and fashion house.

Jenner will front the campaign for the brand’s new women’s fragrance, Power of You Eau de Parfum, which launches in Europe on January 20, with further releases in the United States and Middle East in March and Asia in April.

“I’ve always loved Emporio Armani for how it celebrates real confidence and staying true to yourself,” Jenner told WWD. “The Power of You Eau de Parfum campaign is all about owning your energy and shining from the inside out, and that message just feels so aligned with me.”

According to Richard Pinabel, global brand president of Armani beauty, licensed to L’Oréal, Jenner was selected for her connection to pop culture and her resonance with Gen Z consumers. “She’s very connected to pop culture, and has this unique blend of sophistication and elegance,” he said.

Power of You was signed off by designer Giorgio Armani prior to his death in September 2025. The fragrance is positioned as the female counterpart to Stronger With You, the men’s scent launched in 2017. “It was the perfect springboard to launch a feminine version also,” Pinabel said.

The eau de parfum opens with a passion fruit accord, alongside bitter orange and lemon oil, and features a frangipani heart with a base of vanilla bean absolute from Madagascar. “The vanilla and passion fruit are the most unexpected but perfectly blend,” Jenner said.

The campaign was directed by Gordon von Steiner and features Jenner dancing solo and among a crowd to Underworld’s “Born Slippy.” At the film’s conclusion, she declares, “Let’s light up the room.”