Jesse Eisenberg performs surprise magic act in New York to promote upcoming film

Actor Jesse Eisenberg brought his on-screen magician persona to life in a promotional street performance in New York

Actor Jesse Eisenberg performed a surprise street magic trick at Hudson Yards in New York City, blending his real-life presence with his on-screen persona as J. Daniel Atlas from the Now You See Me franchise.

The event served as a promotional appearance for the upcoming film Now You See Me: Now You Don’t, scheduled for release on November 14, 2025.

Eisenberg, joined by New York-based magician Noah Levine, performed a card trick for passersby that culminated in an unexpected reveal, the cards handed out during the performance were tickets to the film’s first public screening.

Jesse Eisenberg performed a magic trick to strangers in the middle of New York City.

He then gave everyone watching a ticket to the first-ever screening of ‘NOW YOU SEE ME: NOW YOU DONT’. pic.twitter.com/hcpnZod85w

— DiscussingFilm (@DiscussingFilm) October 27, 2025

The unscheduled performance drew a crowd and generated attention online as attendees shared footage and reactions on social media. The marketing effort echoed the themes of illusion and surprise central to the film series.

With the movie’s release approaching, the event marked one of the promotional activities designed to engage audiences ahead of Now You See Me: Now You Don’t.