Sydney Sweeney has shared photos of a night out with friends in Florida, posting images on Instagram while remaining silent over criticism of her recent American Eagle advert.
The Euphoria and White Lotus actress uploaded pictures captioned “Duval diaries,” where she appeared in blue denim jeans, a white crop top, and trainers.
The 27-year-old was seen holding a tray of shots with friends and later performing karaoke with a microphone in hand.
The outing comes weeks after Sweeney appeared in American Eagle’s “Sydney Sweeney Has Great Jeans” campaign. The advert, which played on the words “jeans” and “genes,” drew criticism from some viewers who argued the phrasing referenced eugenics and white supremacist rhetoric.
A report from Salon noted that the term “great genes” has historically been used in contexts celebrating whiteness, thinness, and attractiveness, describing the campaign as a “tone-deaf marketing move.”
While Sweeney has not publicly addressed the backlash, American Eagle released a statement clarifying the intent behind the advert. “’Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story,” the company said, adding, “We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Following the advert’s release, Sweeney appeared to take a brief pause from Instagram before returning to promote her upcoming film, Americana.
In a recent post, she wrote: “A few years ago, I filmed this little movie with some friends, and now you get to meet Penny Jo,” referring to her character in the project.
Crisis PR expert Eric Schiffer told the Daily Mail that Sweeney’s silence could carry risks, warning that avoiding a response “will be seen as a brutal insult to many shoppers on the left.”
Despite the controversy, Sweeney continues to balance her promotional work with personal updates on social media.
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