Analysts expect Grand Theft Auto 6 to carry a standard retail price of around US $100 and generate more than US $10 billion in total revenue for developer Take-Two.
The forecast comes amid reports of elevated development costs and a proven demand for long-term live-service support.
Michael Pachter of Wedbush Securities estimates the game has already cost upwards of US $1.5 billion to produce.
He predicts GTA 6 will deliver immense profits, stating the title “will likely generate US $10 billion lifetime and another US $500 million annually from GTA Online.”
The projected $100 price marks a departure from the typical AAA launch cost nearer to US $70.
However, analysts argue that the game's scale, extended support and proven franchise longevity warrant premium pricing. Fans continue playing Grand Theft Auto V more than a decade after release, underscoring sustained engagement potential.
Previous speculation placed the expected cost closer to US $80, but ongoing enthusiasm—amplified by the record-breaking YouTube trailer performance—supports projections of higher pricing.
GTA 6’s reveal became the most-viewed non-music debut trailer, accumulating over 100 million views within a day, with every subsequent trailer drawing millions more.
Analysts believe the scale of the upcoming release could exceed previous benchmarks. Supporters cite its massive built-in audience, franchise longevity, and successful live-service revenue model as indicators that GTA 6 could become one of the most profitable video games ever released.
Take-Two has not confirmed official pricing or revenue targets.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ