Chris Brown and Live Nation have been hit with a trademark infringement lawsuit just as the singer launches his “Breezy Bowl XX” tour in Miami. The complaint, filed by local company Breezy Swimwear, alleges that Brown’s tour branding is creating confusion and damaging their business.
Breezy Swimwear, a Miami-based brand focused on women’s empowerment, claims it has used the “Breezy” trademark since 2018 and introduced its “Breezy Bowl” promotional event in 2023. The company’s attorney, John Hoover, told TMZ Hip Hop, “Celebrities do not get to overwrite small-business names just because they are famous.” He added that the brand is seeking legal protection for its identity and to stop further consumer confusion.
According to the lawsuit, confusion among consumers began after Brown announced his tour in March 2024, shortly after facing legal troubles in London. Breezy Swimwear CEO Kris Izquierdo said that since the announcement, the brand’s Instagram page—originally created to promote their “Breezy Bowl” event—has received messages from fans mistakenly believing that Brown would be appearing at their events.
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The lawsuit argues that Brown’s use of the term “Breezy Bowl” is misleading and tarnishes the company’s reputation and goodwill. Breezy Swimwear is now asking the court to intervene by ordering Brown and his team to destroy all merchandise bearing the names “Breezy” or “Breezy Bowl.”
As of now, neither Chris Brown nor Live Nation has publicly responded to the legal filing. The tour’s launch in Miami adds immediate urgency to the dispute, as the brand fears further dilution of its identity and customer base if the issue remains unresolved. The case highlights ongoing tensions between celebrity branding and small business intellectual property rights.
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