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Ariana Grande is set to join Weverse, Hybe's worldwide superfan platform.
Grande's collaboration with Hybe America, under CEO Scooter Braun, will persist through her new management agreement with Brandon Creed and his Good World Management firm.
WeVerse enables artists like BTS, NewJeans, Blackpink, Conan Gray, and others to directly interact with fans and sell merchandise.
Creed, who has managed artists like Bruno Mars and Lizzo, started working with Grande four months after sources confirmed that she had separated from her longtime manager Braun. Braun had managed Grande, except for a few months in 2017, since her debut album was released a decade ago.
Creed's clientele features Demi Lovato, Troye Sivan, Charli XCX, Orville Peck, Mark Ronson, and more.
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