The United States Agency for International Development (USAID) hosted the “Building Back Better Conference” at the Serena Hotel Islamabad with an aim to gather representatives from various public and private organisations to deliberate on effective strategies for involving the US-Pakistani diaspora and private sector in initiatives aimed at facilitating post-flood recovery, rehabilitation, and reconstruction efforts.
The conference aimed to explore and identify innovative ways to engage these groups to address the challenges posed by the floods, and devise a plan for sustainable and long-term solutions.
During the event, MoU was signed between the Coca-Cola Company and USAID to create a humanitarian and social development impact in Pakistan by addressing the immediate, short, and long-term needs of the flood-affected population and social development causes in Pakistan.
Under the MoU, USAID will collaborate with the company on flood response activities and use its convening power to create an enabling environment to address operational challenges. Additionally, USAID will facilitate contacts through its network of relationships with the local business and diaspora of Pakistani nationals abroad for identifying possible partnership opportunities.
The company, in turn, will collaborate with USAID in flood-affected areas following a hybrid approach of creating a social and commercial impact.
Published in The Express Tribune, March 22nd, 2023.
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