Mastercard launches numberless card in Pakistan with SadaPay

From online shopping for basic commodities to making online payments, financial transactions have shifted online


Tech Desk February 15, 2021
PHOTO: File

SadaPay and Mastercard are collaborating to bring the Middle East & Africa (MEA) region’s first numberless and contactless-enabled card to Pakistan, allowing users to make a hassle-free and secure transaction.

The numberless card offers SadaPay users a safe and easy way to transact both online and offline. The physical version of the card is also numberless which means no one will be able to see any financial information thus providing users protection from identity theft.

To receive a virtual card, users will have to signup on the SadaPay website. You will also need a valid identification card to join the waitlist for the numberless card by signing up. Cardholders have their financial details safely stored within the SadaPay app.

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The physical teal and peach card is optional, which is completely free and will be delivered to you at no cost. More than 150,000 people have already signed up for early access.

The numberless card is safe and can also be locked, users get notified the instant when they have been charged. Additionally, cardholders can enjoy 3 free withdrawals at any ATM in the country, free local bank transfers under Rs. 10,000 and no annual charges.

Shopping for basic commodities, making payments and utility bills have all shifted online amid Covid-19. Hence having a safe digital platform has become vital.

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“Our focus is to deliver a safe and secure digital experience to all cardholders. Mastercard is a trusted partner that enables issuers and merchants to leverage technologies such as the numberless cards to ensure the safety of e-commerce and over-the-counter transactions in order to protect consumers and merchants against fraud. We are truly excited to be launching the first numberless card in Pakistan and the MEA region in partnership with SadaPay. We continue to partner with digital players across the region to launch exciting digital solutions and share innovations to advance financial inclusion, bringing us closer to a world beyond cash,” said Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard.

“SadaPay takes the security of its customers very seriously and it is in that spirit that we have brought an innovative regime like numberless cards to Pakistan. Our users will now be able to make online and offline digital payments in the most secure way possible. We are also working to bring even more innovative ideas to the market all in the pursuit of customer delight. This is just the start and we’re glad to be working with Mastercard to really explore the true potential of a financially included Pakistan,” said Brandon Timinsky, Founder, and CEO of SadaPay.

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