Apple opens store in Southeast Asia

Apple opened its first store in Singapore on Saturday

SINGAPORE: Apple opened its first Southeast Asia store in Singapore on Saturday, drawing hundreds of excited fans to the swanky two-storey site in the city’s upmarket shopping district. Located on the affluent Orchard Road, the new shop-easily distinguished by its iconic glass façade, and is expected to be one of the most popular Apple stores in the world according to the US tech giant. Merchandise such as the iPhone and MacBook were strategically placed on display across the spacious first floor, while the upper level acted as a classroom for customers to participate in hands-on sessions. Hundreds of shoppers camped out in anticipation of the launch, while more than a thousand thronged the store soon after the doors opened, an AFP reporter observed.

Published in The Express Tribune, May 28^th, 2017.

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