Starcom looks at Pakistan market more closely

Media group sees opportunity of growth in the country.

KARACHI: Starcom Media Vest Group has agreed, in principle, to look at Pakistan as a market and at Brainchild Communications as an agency partner much more closely this year.

This was communicated by John Sheehy, President Global Operations, Starcom Media Vest Group, says a press release.

“BCP (Brainchild Communications Pakistan) has been our affiliate since 2010. In such a short span of time, they have proved themselves as an agency partner worthy of attention. Their delivery on clients, global and local, has been outstanding. They have managed their administrative and financial operations with a high level of diligence and transparency,” he said.

In a meeting held at the global headquarters in Chicago, Sheehy told the management of Brainchild Communications that SMG is looking at Pakistan much more deeply.

“We can see the opportunity of growth in Pakistan. Performance numbers from the media industry and interest of our key global clients point towards Pakistan. It looks promising, barring the concerns we have on security. All economy and industry indicators are pointing in the right direction.”

He expressed his satisfaction over the performance of Brainchild Communications, describing it as a market leader and an innovator – values that are core to SMG’s business principles.

Brainchild Communications has handled SMG’s global clients with integrity, transparency and maturity. It provided innovative solutions and its performance scores reflect the same, he said.

Sheehy praised Brainchild Communications for its growth in terms of billing, revenues and clients in the last three years. It has proved that it is equally focused and eager to perform well on both international and local clients, he said.

“Most of all, we are impressed with the contributions SMG team players have made towards the growth and development of the media industry – the market move to rational audience-based buying, implementation of global benchmarks within the local industry and research-based decision-making.”

Published in The Express Tribune, September 14^th,  2013.

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