Did you know?: Seedlings gets September 20 release date

Yet another film that has received immense critical acclaim internationally will finally see the light of day in Pakistani cinemas. Lamha (English title: Seedlings) starring Aamina Sheikh, Mohib Mirza and Gohar Rasheed has been slated for a September 20 release this year, under The Platform at Atrium Cinemas.

Despite receiving numerous accolades including the People’s Choice Best Feature Film award and Best Lead Actress award at the New York City International Film Festival, the film has long been waiting for a local theatrical release. “Choosing the film Lamha is another step towards the realisation of The Platform’s goal — to encourage and promote new film-makers who are creating their mark and presence in the international market and getting critically acclaimed,” said Nadeem Mandviwalla, according to a press release.

The story of the film revolves around a happy couple whose life turns upside down after a terrible accident. It is produced by Bodhicitta Works in association with Ice Animations. “We are so thrilled that we are able to finally show the film at home for the people it was made for. Due credit goes to the stellar cast and crew of our film and kudos to initiatives such as The Platform, leading the charge on the distribution and exhibition front, a segment of the industry that was previously under-developed,” said Meher Jaffri, the producer.

Published in The Express Tribune, August 29^th, 2013.

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