Online game: Cannes Lions app to be launched
The festival will see attendees awarded points called Pings.
CANNES:
Delegates at this year’s Cannes Lions festival are set to join an MMOG – a ‘massive multiplayer online game’ – with the launch of the official Cannes Lions app, says a press release. The festival will see attendees awarded points called Pings. Pings are gathered via the app for a range of activities including attending seminars, networking with other attendees, collecting work to take home and much more. The Pings collected translate to points on a leader board. Each day the individual at the top of the leader board will receive a prize. The person to get the most Pings will be named the ‘Win Cannes’ victor and will win a delegate pass for Cannes Lions Festival 2014. Pings are a point scoring system devised and used by media agency PHD in its own global operating system, Source, which was launched at the start of this year.
Published in The Express Tribune, June 25th, 2013.
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