Spotify users to face higher monthly bills starting next month amid ‘streamflation’

Spotify will raise U.S. subscription prices next month, including individual, Duo, Family and student plans

Spotify is set to raise the prices of its premium, ad-free streaming plans in the U.S. over the next month, marking the third increase in four years for its American subscribers. The change comes after similar hikes in the U.K. and Switzerland last year, reflecting the platform’s ongoing adjustments to match the value it delivers to users and artists alike.

Under the new pricing structure, the individual plan will increase from $11.99 to $12.99 per month. The Duo plan, designed for two users, will rise from $16.99 to $18.99, while the Family plan moves from $19.99 to $21.99. Student subscriptions will also see a jump, from $5.99 to $6.99 per month. Spotify plans to notify current subscribers via email over the coming weeks with details of the changes, while new users can check updated rates directly on spotify.com/premium.

Spotify’s U.S. market, the company’s largest, last saw a price increase in June 2014, followed by another in July 2023. The streaming giant originally launched its premium plan at $9.99 per month in 2011. Spotify explained that the periodic updates in pricing are intended to ensure the company can maintain high-quality service, expand offerings, and continue supporting artists on its platform.

The announcement also follows a major leadership change at Spotify. Co-founder Daniel Ek stepped down as CEO on January 1, 2026, taking on the role of executive chairman. The company is now led by co-CEOs Gustav Söderström, previously chief product and technology officer, and Alex Norström, formerly chief business officer.

Despite the price increases, Spotify remains a dominant player in the streaming business and the company highlighted that the adjustments are part of broader efforts to balance value for users with sustainability for artists and the business. Industry observers noted that, while the hikes are modest, they contribute to the ongoing trend of ‘streamflation’ affecting consumers across digital media subscriptions.