Universal Pictures confirms early development discussions for new 'Wicked' projects

Universal says early work is underway on future 'Wicked' stories as the studio considers how to expand the franchise

Universal Pictures has confirmed that early discussions are underway to develop new stories set within the Wicked universe following the record-breaking success of “Wicked: For Good.”

Michael Moses, the studio’s chief marketing officer, told Vulture that the company is exploring how to continue the franchise, although no format has been decided.

Moses explained that the strong audience response has prompted internal conversations about expanding the world first introduced on stage and later adapted for film.

“Because of ‘Wicked’s’ success but also the fanship, we have almost a responsibility to figure out how we can continue in this universe,” he said. “Have we figured it out yet? No. But there are things underway.”

His comments follow recent remarks from composer and lyricist Stephen Schwartz, who told The Ankler that he and the musical’s book writer, Winnie Holzman, have been developing a concept for a new Wicked-related project.

Schwartz said the original story arc centred on Glinda and Elphaba “feels complete,” but added that there are “other aspects that could be explored.”

Wicked is based on Gregory Maguire’s 1995 novel “Wicked: The Life and Times of the Wicked Witch of the West.” Maguire has since published eight follow-up books, including “Elphie: A Wicked Childhood,” released this year.

A new Glinda-focused prequel, “Galinda: A Charmed Childhood,” is due in 2026, providing further source material should Universal opt to continue the franchise through new adaptations.

Whether future on-screen projects would involve Cynthia Erivo or Ariana Grande remains unknown. Their portrayals of Elphaba and Glinda have played a significant role in the films’ commercial performance, with “Wicked: For Good” opening to $147 million domestically and $223 million worldwide.

The two-part production is expected to exceed $1 billion globally during its second weekend, marking a major achievement for Universal after investing around $550 million in production and marketing.