MrBeast files trademark for financial venture expanding brand into banking services

YouTube star MrBeast files trademark for MrBeast Financial, signaling plans to enter banking, crypto, and fintech

YouTube megastar Jimmy Donaldson, better known as MrBeast, appears to be expanding his massive digital empire into the financial world. According to a trademark application filed with the U.S. Patent and Trademark Office on October 13, Donaldson has registered the name “MrBeast Financial” for a suite of services that include mobile banking, financial advising, and cryptocurrency exchange.

As reported by Rolling Stone, the application outlines an ambitious move that would extend MrBeast’s influence beyond entertainment and consumer products into fintech. Business Insider also revealed that Donaldson’s company, Beast Industries, has previously pitched investors on ideas involving credit cards, loans, and creator-focused financial tools, suggesting a broader strategy to integrate his brand into everyday life and digital commerce.

MrBeast, who boasts over 446 million subscribers on his main YouTube channel, has steadily expanded from viral challenge videos to a growing business portfolio. His ventures include MrBeast Burger, a delivery-based fast-food chain, and Feastables, a line of chocolate and snack products. He also recently introduced Lunchly, a meal kit brand.

Donaldson’s potential entry into finance aligns with his long-stated desire to push boundaries. In a 2022 Rolling Stone cover story, he said his goal was “to be the biggest YouTube channel ever,” not merely for fame, but as a personal mission to keep innovating.

While there’s no official word yet on when MrBeast Financial might launch or what specific services it will offer, the trademark filing signals the YouTuber’s latest effort to diversify his brand empire. Representatives for Donaldson declined to comment on the development.