Bad Bunny will headline the 2026 Apple Music Super Bowl LX Halftime Show on February 8 at Levi’s Stadium in Santa Clara, California. The show will be executive produced by Roc Nation and Jesse Collins, with Apple Music as presenting sponsor.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
This will mark Bad Bunny’s second appearance at a Super Bowl halftime performance, having joined Shakira and Jennifer Lopez in 2020.
The artist, born Benito Antonio Martínez Ocasio, has achieved significant milestones in recent years, including his sixth solo album Debí Tirar Más Fotos, which topped the Billboard 200 and produced 17 Hot 100 entries.
His 30-date Puerto Rico residency drew international attention and contributed positively to the island’s economy.
Jay-Z, whose Roc Nation has overseen halftime bookings since 2019, praised the choice, stating: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honoured to have him on the world’s biggest stage.”
NFL executive Jon Barker added: “As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages and audiences makes him an exciting and natural choice.”
The halftime show will be broadcast live on NBC, continuing a partnership between the NFL, Roc Nation and Apple Music to deliver globally recognised performances.
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