The price for the upcoming ROG Xbox Ally handheld console has possibly leaked ahead of its official announcement, suggesting it could be positioned at the higher end of the handheld gaming market.
First revealed during the June Xbox Showcase, the ROG Xbox Ally is part of Microsoft’s expansion into handheld gaming.
Details of its specifications have already been shared, including a 7-inch FHD (1080p) screen, a 512GB M.2 SSD for the standard model, and a 1TB M.2 SSD for the ROG Xbox Ally X, alongside an 80Wh battery for the Ally and a 60Wh battery for the X.
According to a report by 3djuegos, a preview on the ASUS website indicated that the ROG Xbox Ally will cost €599 ($700 / £520), while the ROG Xbox Ally X is expected to be priced at €899 ($1,050 / £780). These prices have not been officially confirmed and may be subject to change before launch.
If accurate, the pricing would place the ROG Xbox Ally above the Nintendo Switch 2, which is priced at $449.99 (£395.00), and higher than the Steam Deck OLED with 1TB of storage, currently available for $649.00 (£569.00).
The handheld market has seen increasing competition, and the potential pricing for the ROG Xbox Ally reflects its higher specifications and positioning.
Fans awaiting the device are now watching for official confirmation from ASUS and Microsoft regarding the final retail price and release details.
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