Annabelle doll conspiracy erupts after Nottoway Plantation fire in Louisiana

Nottoway Plantation fire destroys iconic Louisiana mansion, sparking bizarre rumors linking Annabelle the doll.


Pop Culture & Art May 23, 2025
Photo: The Advocate/AFP

On May 15, 2025, a fire broke out at the historic Nottoway Plantation, now known as Nottoway Resort, in White Castle, Louisiana.

The blaze began around 2:00 p.m. in the mansion’s south wing, quickly engulfing the 53,000-square-foot estate. Despite efforts by more than 40 firefighters, the iconic antebellum structure was completely destroyed. No injuries were reported.

Built in 1859 by enslaved laborers for sugar planter John Hampden Randolph, Nottoway was the largest remaining plantation mansion in the American South. It later operated as a museum and event venue, attracting thousands of visitors annually.

Initial investigations point to faulty wiring in an old bedroom as the likely cause, but a full review is ongoing.

Just a day after the fire, the Annabelle doll began trending online. The infamous haunted doll, recently displayed in New Orleans during a paranormal tour, sparked viral speculation linking it to the Nottoway fire. Though entirely unproven, TikTok and X users fueled rumors with memes and conspiracy theories. Officials have confirmed no connection between the doll and the fire.

The loss has sparked mixed reactions. Parish President Chris Daigle called it “a significant cultural loss,” while others view the destruction as a symbolic end to a painful legacy rooted in slavery.

Owner William Daniel Dyess has pledged to rebuild the site—not as a replica, but as a space focused on equity and education.

As Annabelle rumors trend online, the real story remains a tragic loss of historic architecture and a moment of reckoning for how the South preserves and presents its past.

COMMENTS

Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ