Police say violence is at its lowest level since the start of a revolt in 1989. Before it erupted huge numbers used to visit the Himalayan state.
"More than 700,000 tourists have visited Kashmir this year," a senior government tourism official told AFP, declining to be named. "This has been the best tourist season since the insurgency began in the state."
"With the return of peace and normalcy the tourism sector has started showing significant resurgence," Indian Kashmir governor NNVohra told a tourism conference that wound up on Friday.
He added that this year's visitors included 21,000 foreigners.
In 1988, nearly a million tourists visited the region known as the "Switzerland of the East" for its snow-capped mountains, freshwater lakes and breathtaking landscapes. But their numbers dwindled after the revolt began.
Visitors started returning in large numbers after India and Pakistan launched a peace process in January 2004 to settle six decades of hostility sparked by rival claims to Kashmir.
A total of 500,000 tourists visited in 2008, before the troubles escalated.
But massive unrest over the last two summers appeared to dash hopes of a recovery in the tourist trade as the flow of visitors dried up.
More than 110 people were killed in 2010 alone, mostly in firing by security forces to quell violent protests.
The number of visitors "to the valley this summer should serve as a loud message for change of travel advisories issued by various countries regarding Jammu and Kashmir," Chief Minister Omar Abdullah said.
"Good days of tourism are returning."
In July, Germany became the first country to change its travel advisory for its nationals to note that foreigners were not a "target" of militants in Indian Kashmir.
The travel advisories of other foreign countries still urge their citizens not to travel to Indian Kashmir in light of the insurgency.
"This year has been fantastic businesswise," said Tanveer Ahmed, a travel agency owner. "I really hope it stays like this."
Abdullah urged tourist operators to also focus on adventure tourism.
"Our mountains and rivers are great gifts of God and these offer unique and wide-ranging adventure interests for trekkers, mountaineers, river-rafters, skiers and others," he said.
COMMENTS (7)
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In India every state and public have the freedom.. Without this ANNA Hazare can not fight for Lokpal.. Narendra Modi is facing charges in court.. Kashmir is a beautifull vally and can attract a lots of tuorists from the world.. But it needs peace.. give peace that place for atleast 5 years and u can see the difference..
practice islam, but stay with india, it will only benefit you my kashmiri bros ...also urge those pandits to return as they are highly educated and can run the state for better prosperity !!
It would be interesting to find out how many tourists came to 'Azad' Kashmir. HEck how many tourists come to the whole Pakistan.
I hope that people in Jammu Kashmir who are heavily dependent on tourism can realize where their economic interests lie and factor that in while determining how they should treat jihadis pushed from across the border.
Insurgents and their masters will now try to target foreigners. This will deprive Kashmiris to a decent living. They want them to live in a 'cave' age.
Staying with India is the best option for Kashmir. From the current 7 lakh the number of tourists will soon exceed 1 million.