Ye, formerly known as Kanye West, has surprised fans by releasing a new music video for his track ‘530’ from the album ‘Vultures 2’.
Shared on Instagram without prior announcement, the visually striking video is the second from the album to feature AI-driven visuals, following ‘Bomb,’ which included appearances by Ye’s daughters, North and Chicago.
The video for ‘530’ breaks convention, featuring puppets and individuals wearing cartoon masks instead of human actors. It avoids a clear storyline, instead presenting fragmented, eerie scenarios like a man walking with a bag or a puppet receiving a nose injection. The unsettling imagery evokes a surreal, Twilight Zone-like aesthetic, showcasing Ye’s bold creative direction.
Lyrically, ‘530’ delves into deeply personal themes, touching on Ye’s relationship with his ex-wife, Kim Kardashian, and concerns about their children’s upbringing and future. Fans and critics alike have praised the track for its emotional depth and poignant lyrics.
The release comes long after ‘Vultures 2’ debuted, surprising many since Ye has largely focused on his upcoming album, ‘BULLY’. Despite minimal promotion for ‘Vultures 2,’ this unexpected video has reignited interest in Ye’s creative projects and fueled anticipation for his next release.
1736332856-0/Untitled-design-(20)1736332856-0-270x192.webp "kourtney kardashian s stepdaughter alabama barker debuts striking new look after recent er visit")
1736334465-0/sidra--(45)1736334465-0-270x192.webp "sindh introduces ev taxis for unemployed youth")
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ