Heatwave spurs sale of icy delights

Chilled drinks, ice cream and fruity treats offer sweet relief to heat-stricken citizens


APP April 14, 2025
The Elaj Trust aims to prevent any heatwave related deaths by setting up hydration points across the city. So far they have set up several in District South. PHOTO: PRESS RELEASE

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ISLAMABAD:

With the ongoing heatwave gripping the federal capital, street vendors have taken to the city's roads, offering a variety of refreshing summer treats such as sugarcane juice, falooda, kulfi, ice cream, and chilled drinks to help residents beat the sweltering heat.

According to media reports, sales have surged significantly as both motorists and pedestrians seek ways to cool down. "Business has doubled since the heatwave started," said one smiling vendor, handing a glass of fresh sugarcane juice to a thirsty customer.

"Nothing beats the heat like a cold ice cream cone—it's pure bliss!" a satisfied customer remarked, echoing the sentiments of many enjoying frozen delights across the city.

The streets are now alive with the sounds of vendors calling out their offerings and the cheerful chatter of people enjoying icy treats. Many vendors have reported a substantial increase in sales, seeing the heatwave as a much-needed boost to their seasonal income. "Summer's not summer without ice cream," said another customer, savouring every bite of their frozen treat.

Popular summer beverages such as nimbu pani, gulkand juice, and chilled lassi are being sold near office buildings, attracting busy professionals. "Fresh nimbu pani, stay cool and hydrated!" one vendor called out to office workers rushing past in the midday sun.

A local office worker noted a growing trend: "It's amazing to see fresh fruit juice vendors popping up everywhere. The variety is incredible—from orange and mango to watermelon and pineapple. It's not only refreshing, but also healthy. I'm loving this trend—it's perfect for city life in the summer."

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