Studio Ghibli ai trend melts ChatGPT GPUS as OpenAI enforces temporary limits on image generation

OpenAI struggles with GPU overload as viral Studio Ghibli AI image trend forces platform to scale back.

Reports that the recent surge in Studio Ghibli-style AI-generated images has overwhelmed OpenAI’s infrastructure, prompting CEO Sam Altman to announce temporary usage limits.

The viral trend, which produces whimsical images inspired by the iconic Japanese animation studio, has gone mainstream across social media platforms. With millions of users generating visuals through ChatGPT, the increased demand has placed a heavy load on the company’s graphics processing units (GPUs).

Altman addressed the issue on X (formerly Twitter), writing, “It’s super fun seeing people love images in ChatGPT, but our GPUs are melting.” To manage the load, OpenAI will introduce temporary rate limits, including a cap of three image generations per day for free-tier users.

These AI-generated images have impressed users with their polish, often lacking the usual visual glitches like distorted text or awkward anatomy. However, that quality comes with a significant processing and energy cost—even for a tech giant like OpenAI.

As Dexerto noted, the situation highlights a broader challenge facing the AI industry. Companies like Google have reportedly turned to nuclear power sources to support the immense energy demands of large-scale AI operations.

Meanwhile, streamers and influencers continue to engage with the trend. Popular streamer Asmongold responded to artist backlash, saying, “If you are an artist, this has been a really bad week for you... I wanna promise you that it’s going to get worse.”

As OpenAI works to optimize its systems, the company faces the delicate task of balancing accessibility with infrastructure limits. With AI-generated content trends showing no signs of slowing down, tech companies may need to rethink scalability and sustainability—before the next viral wave arrives.