Scooter Braun deactivates Instagram after Justin Bieber unfollows him amid ongoing tensions

Scooter Braun deactivates Instagram after Justin Bieber unfollows him, sparking speculation.

Scooter Braun, a prominent figure in the music industry, deactivated his Instagram account shortly after being unfollowed by longtime client Justin Bieber. The move comes amid growing speculation about their strained relationship, which has been under scrutiny for years.

Justin Bieber’s unfollowing of Braun on Instagram over the weekend caught the attention of fans and industry insiders. According to Billboard, their professional ties have been rocky since 2023, culminating in Braun stepping back from management in 2024. Despite this, Bieber remains contractually tied to Braun for another four years, following a 2020 contract amendment.

Shortly after Bieber’s unfollowing, Braun deactivated his Instagram account, sparking questions about the timing. Adding to the speculation, fans on platforms like Fauxmoi noted that Bieber’s wife, Hailey Bieber, has reportedly blocked Braun on social media. While these actions remain unaddressed by either party, they highlight a shift in their professional and personal dynamics.

Braun’s departure from Instagram comes as he transitions from management to his role as CEO of HYBE America, North America’s division of South Korea’s HYBE Corporation. While his deactivation has fueled rumors about ongoing tensions, it also underscores Braun’s evolving public presence as he moves away from traditional artist management.

Neither Braun nor Bieber has commented on the recent developments. However, the deactivation signals potential shifts in their relationship, leaving fans and commentators to speculate about the implications for both Braun’s career and Bieber’s next steps.