JYP Entertainment responds to explicit deepfake videos of TWICE members found in ‘New Nth Room’

The company addresses explicit content of their K-pop idols, commits to legal action amid rising sex crime concerns.

JYP Entertainment has addressed recent concerns regarding the use of deepfake technology to create explicit content involving TWICE, a popular South Korean girl group under their management.

The group, composed of nine members—Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—was found among over 200 female K-Pop idols featured in deepfake videos that have shocked and outraged fans.

The issue gained significant attention on social media platform X (formerly Twitter), where users trended hashtags urging K-Pop companies to take action. One particular website listed the names of over 100 female idols, spanning nearly every generation of K-Pop, including several from the fifth generation.

you have failed as a human if you fail to protect another human from obvious abuse even with all that power and money

JYP PROTECT YOUR ARTIST #JYP_PROTECT_TWICE#JYP_PROTECT_ITZY#JYP_PROTECT_NMIXX pic.twitter.com/Tw9NP4H3Wr

— i eat pussy (@taehyunbarbie) August 29, 2024

JYP Entertainment was one of the first companies to respond. On August 30, the official TWICE account on X posted a statement expressing deep concern over the circulation of these videos.

딥페이크 (AI 기반 합성) 영상물 확산에 대한 대응 관련https://t.co/wipV8pJJWv

— TWICE (@JYPETWICE) August 30, 2024

The statement, written in English, emphasized that the company is actively gathering evidence and is committed to pursuing strong legal action to protect their artists' rights.

The swift response from JYP Entertainment was met with praise from fans on X, who commended the company for its proactive stance.

thank god all companies have to protect their artists from deepfakes, human trash using images of women to misuse their images deserves to be arrested urgently for this. https://t.co/Ii7x1gp3KV

— thaly (@thalyonfilm) August 30, 2024

This situation arises amid increasing scrutiny on sex crimes in South Korea, including the notorious "New Nth Room" scandal, where explicit content was shared and viewed in illegal online chatrooms.