ENHYPEN breaks records with new album 'ROMANCE: UNTOLD'

The K-Pop band’s second album sees massive streaming success and global acclaim.


Pop Culture & Art July 15, 2024
Courtesy: HYBE LABELS on YouTube

The music video for the album's title track, 'XO' (Only If You Say Yes), stormed YouTube with over 16 million views within just 48 hours of its debut. Simultaneously, the album racked up more than 12 million streams on Spotify in its inaugural day.

Following a hiatus of 2 years and 9 months, ENHYPEN returned with a bang, boasting over 2.2 million pre-orders for 'ROMANCE: UNTOLD'. 

This achievement underscores their position as a dominant force in the global music scene, aiming squarely for the coveted title of 'Album of the Year'.

The music video for 'XO' has sparked a frenzy among fans, setting a rapid pace towards becoming one of the most-watched music videos worldwide. 

The album's robust performance on Spotify further cements ENHYPEN's influence, demonstrating their massive international fanbase's unwavering support.

Notably, all nine tracks on 'ROMANCE: UNTOLD' have seen even distribution in streaming, indicating each song's significant impact and eliminating any notion of 'skippable' content. This balanced reception reinforces the album's exceptional quality and appeal across diverse audiences.

With pre-orders soaring to 2.2 million units, a new record for the group, industry observers are closely monitoring the album's debut week sales. 

ENHYPEN attributes their success to meticulous preparation and unwavering dedication, stating, "We prepared with determination."

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