PNCA proposes national heritage channel

Board discusses business plan, opening music academy & cinema

ISLAMABAD:

The Board of Governors (BoG) of Pakistan National Council of the Arts (PNCA) in its 21st meeting approved various initiatives including the establishment of a dedicated proposed national heritage channel.

The meeting, chaired by Caretaker Minister for National Heritage and Culture, Jamal Shah, discussed various agenda items including establishment of dedicated Heritage Channel, National Music Academy, Studio and approval of new members of BoG.

The BoG also discussed the business plan of PNCA and decided to constitute a committee to further work on the proposed business plan. Alongside a Heritage channel, they also approved the establishment of two cinemas at PNCA.

Moreover, the committee also approved names of three co-opted members for the BoG, including Hasan Raza Syed, Ahmad Farooq and Amna Ismail Patodi.

Speaking on the occasion the minister said that the dedicated National Heritage Channel will document and broadcast our cultural heritage, historical landmarks, traditional practices and artistic achievements.

The minister added that the government places significant importance on cultural activities, as they serve as a means to promote Pakistan’s traditional culture and offer wholesome entertainment for the populace.

The meeting was attended by National Heritage and Culture (NH&C) Federal Secretary Humaira Ahmed, NH&C Joint Secretary Muzafar Ali Burki, PNCA Director General Muhammad Ayoub Jamali.

Additionally, Members of the BoG including Pakistan Television (PTV) Managing Director Kaleem Khan, Radio Pakistan Director General, Humera Chana, Ustad Bashir Ahmed, Farah Khan, Waheeda Bano Baloch, Bakht Rawan Umerkhel, Shahid Nadeem and Samaira Nazir Siddiqui were also present. Meanwhile, Moneeza Hashmi and Zafar Waqar Taj attended the meeting through Zoom.

Published in The Express Tribune, February 7^th 2024.