KARACHI: Ariel, one of the leading detergent brands, has announced that it has partnered with millions of consumers in Pakistan to spread smiles and happiness amongst orphans and needy children on upcoming Eid. In a press release, Ariel said it is donating Rs5, on purchase of every 500 grams and 1kg Ariel pack, to its trusted partners – SOS Village and Read Foundation. Funds generated from this campaign will be used by Ariel and its partners to give new clothes and shoes to needy children across the country to make their Eid special. PRESS RELEASE
Published in The Express Tribune, August 13th, 2011.
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