VW to rebrand US unit as ‘Voltswagen’

WASHINGTON:

German automaker Volkswagen AG’s US unit confirmed on Tuesday it will rename its US operations as “Voltswagen of America” as it shifts its focus to electric vehicles. The revised name takes effect in May and the announcement came after several outlets on Monday reported on a draft release mistakenly posted on the automaker’s US website. “We might be changing out our K for a T, but what we are not changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Voltswagen of America President and CEO Scott Keogh in a statement. The German automaker has committed to sell one million EVs worldwide by 2025. The traditional VW Dark Blue color logo will remain for gas-powered vehicles and it will use a new light blue logo for electric vehicles. The company will use “Voltswagen” as an exterior badge on all EV models and gas vehicles will only have the VW emblem. The name change will not impact other VW brands like Audi, Porsche or Bentley.

Published in The Express Tribune, March 31^st, 2021.

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