TikTok to ban ads that amplify body shaming

TikTok will ban ads that promote fasting apps and weight loss supplements, as part of its policy to restrict ads of products that amplify body shaming, the company said on Wednesday.

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The short-video app said it will also place curbs on ads with exaggerated claims in diet and weight loss products.

Last year, Instagram also announced that the will take firmer actions by removing posts that endorse 'miraculous' weight-loss and also hide some posts from under 18 users. There has been growing concern over posts that encourage the use of diet products and the impact it has on the younger generation.

Instagram said demoralising posts such as “get thin quick” will be removed and young people will be restricted from viewing some posts related to dieting and cosmetic surgery if they have an incentive to buy.

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TikTok, owned by China’s ByteDance and at the center of a political battle between Washington and Beijing, has been racing to avoid a crackdown on its US operations.

The Trump administration had expressed concerns that personal data of as many as 100 million Americans that use the app is being passed on to China’s Communist Party government.