Sweet Potato Biryani wrap is now a thing and we can't help but wonder why

The 'fusion food' was accused of "lazy product development" by some leading South Asian food experts

A retail giant in Britain has recently introduced a 'fusion' food. The vegetarian Biryani wraps hit the shelves recently and have left many baffled.

Well, why you may ask? For one obvious reason: Biryani and a wrap do not go together!

The brand was accused of "lazy product development" by some leading South Asian food experts in the UK after a new vegetarian biryani wrap hit the shelves as part of its Plant Kitchen range.

The giant was accused of using popular terminology to suit its marketing without proper research, with South Asian food experts taking to social media to point out that biryani comes in a bowl and not in a wrap.

"I started the row last year with the ridiculous Bengali Turmeric Kit by M&S so it's good to see more food writers and chefs getting involved in this debate," Mallika Basu, UK-based author of Masala: Indian Cooking for Modern Living', said.

Soon after, tweets flooded in, calling out the brand.

https://twitter.com/MaajidNawaz/status/1090324147719282694

https://twitter.com/cookinacurry/status/1088389988570591232

M&S 'biryani' wrap causes controversy - Just sell English food...simples

— UncT Bs (@UncT127) January 31, 2019

https://twitter.com/SanobarFatma/status/1090859387986489345

Today M&S faces backlash over their veg “Biriyani” wrap - I haven’t tasted this deviant dish yet nor am I tempted to - it doesn’t sound anything like Biryani. ATF https://t.co/V0E4fbD2ZB

— Phizzical (@phizzical) January 30, 2019

https://twitter.com/raveetabanger/status/1090741026204073984

Sweet potato biryani wrap @marksandspencer 🤯sort it out guys at M&S. England is full of people from Indian subcontinent I’m sure you have someone from this origine who could advise you on how people eat biryani. Biryani is not just food to us it’s a heritage

— Manish Raval (@MrUKDeshi) January 30, 2019

https://twitter.com/AbidaNKhan/status/1088784209102045184

Absolutely love this! You are completely right. Biryani is all about rice (and for me chicken!) and not sweet potato in a wrap!! X

— Reena Patel-Jackson (@ReenaP86) January 30, 2019

Just FYI, IT IS NOT A THING!

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