Nusret, famously known as “Salt Bae” by admirers, rose to fame after footage of him theatrically carving and salting meat went viral. So much so that that the video was watched by at least seven million people.
The subject of hundreds of memes, the man behind the dramatic video is actually a chef and co-partner of the international Nusr-et chain of grill houses.
This city has the most Michelin-starred restaurants in the world
Speaking to Turkey's Hürriyet Daily, Gökçe revealed his company plans to open restaurants in New York and London this year. The details are being kept secret, however, you can still visit the Nusr-Et steak houses in Turkey and Dubai.
While he doesn’t speak any foreign languages Gökçe said he is able to "communicate with people through meat".
Renowned British chef Ramsay roasts Twitter users over culinary skills
Son of a mine worker, Gökçe became a butcher at age 14 and is very passionate about meat. Speaking of his salting technique from the video he said: "That move at the end [salting] came automatically…I did not do that to show off. It is just my signature. You can think of it a kind of final touch for a painting. It was a final touch to the meat; I was blessing the meat."
Watch Nusret Gökçe's video here: