KARACHI: UBL, Pakistan’s best bank in 2016, maintains an extensive social media presence. With over 1.5 million Facebook fans, UBL ranks No14 among the world’s top Facebook pages for banks. Leveraging its popularity on digital media, UBL recently hosted some of the country’s top bloggers and social media writers for a tour of its newly inaugurated Head Office. During the visit, the bloggers were shown the different floors of the skyscraper and were briefed on its modern architecture. The event concluded with a presentation on the building. The bloggers seemed visibly impressed with the skyscraper. Post-visit, one online publication headlined that UBL’s new head office is a ‘spectacle for Karachi’s skyline’. Another wrote, ‘the UBL Head Office is a futuristic symbol in the skyline of Karachi’. A third publication called it ‘awesome’.
Published in The Express Tribune, February 10th, 2017.
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