Online shopping adds to Independence Day colours

E-shopping sites offer attractive deals for August 14

Imran Adnan August 08, 2016
Tahir says the online trade is rapidly transforming although some people still prefer traditional channels for shopping. PHOTO: ONLINE

LAHORE: Preparations for the Independence Day have gained momentum. Stalls carrying flags, buntings, badges and caps have been set up across the city.

Besides the traditional sale points, various local brands and traders are offering their merchandise, including t-shirts, mobile phone covers, readymade dresses and souvenirs, on popular online shopping platforms.

E-shopping sites such as,,,, and are offering merchandise they have designed based on the green and white of the national flag.

Most of the websites are offering green and white ‘azadi t-shirt’ for Rs300. A few websites have announced combo deals under which a pack of three or four t-shirts or a kurti with white tights resembling the national flag are being offered for Rs999 to Rs1,200, respectively. CEO Ahmad Khan says, “Being a food delivery company, is going to introduce various ‘azadi meals’ for Independence Day. Ordering food online is becoming popular, especially after the launch of 3G and 4G mobile communication technologies.”

Nadeem, a bookshop owner in Township, says he has been selling flags, buntings and Independence Day accessories for two decades. A large number of people have been buying these items despite the higher prices this year.

Some vendors say they import from China some products that are manufactured for Pakistan’s Independence Day.

“Technology has made shopping easy,” says AD Tahir who has recently placed an online order for a few azadi t-shirts and a national flag for his children. “You can buy online anything from food to cell phones, even a house. It is a matter of a few clicks.”

Tahir says the online trade is rapidly transforming although some people still prefer traditional channels for shopping. “Online shopping platforms are introducing innovative shopping solutions and offering great deals,” he says.

“For us, joys of Independence Day are no less than those of Eid,” says Zeeshan Khan who was shopping for August 14 with his children at a local kiosk. “We always celebrate the day with great zeal. We hoist the national flag at our home and display buntings all around. We also host a party for friends and relatives on August 14,” he says.

Published in The Express Tribune, August 9th, 2016.


raheel aquil | 5 years ago | Reply Its really good to see that we also can celebrate Jashn-e-Azadi of Pakistan this year with mind-blowing online shopping deals and discounts from top online stores in Pakistan giving you a chance to save thousands while you shop online. This 14th August, avail eye-popping Pakistan Independence day sale and deals. Its truly is economic independence and eCommerce trading is also playing its role !!!
point | 5 years ago | Reply Half of west is also dependent on Pakistan war against terrorism. U.S and NATO was dependent on Pakistan continuous supply through Karachi for their daily life in Afghanistan. China's economy to middle east is dependant on CPEC!! So what to say!! or you just came here because you have nothing else but negativity in your mind poured in you by the extremist people ruling you like slaves!!
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