The film was released a day before the horror in Nice, France unfolded. PHOTO: FILE
The movie, which revolves around a CIA agent as he attempts to counter a bombing in France, was released in an estimated 233 cinemas on Wednesday, just a day before the truck attack that unfolded in Nice during celebrations of the actual Bastille Day, one of the country’s most important holidays. The release date of the movie had already been postponed earlier following the terrorist attacks in Paris last November.
StudioCanal has given cinemas the option to pull Bastille Day from their theatres. It will become clearer soon enough which major exhibitors, if any, exercise that option.
The film has been directed by James Watkins featuring Elba, Richard Madden, Jose Garcia, Charlotte Le Bon, and Eriq Ebouaney. The project began filming in 2014 with an initial release date set for April 22, this year.
StudioCanal, which financed, sold internationally, and distributed the film in France, has pulled all of its billboard and digital advertising in the country. Cinema chains will decide on taking down front-of-house promotion. Although theatres were closed on Friday in Nice, they were open in the rest of France. The country announced three days of mourning starting Saturday.
Published in The Express Tribune, July 17th, 2016.
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