Stage set for PFDC fashion week

Four-day event to feature summer/spring collections of designer heavyweights

LAHORE:

Fashion frenzy is set to take Lahore by storm as PFDC (Pakistan Fashion Design Council) rolls out its ninth prêt-à-porter week, the PFDC Sunsilk Fashion Week (PSFW). Scheduled to be held from March 10 to March 13, the event will witness designer heavyweights come together. The first two days have been dedicated to luxury prêt, with the line trickling into the latter half of the third day. While high-street brands will feature on both the third and the fourth days, the event will be wrapped up by a textile/voile show.

Here’s a rundown of what’s in store for all four days.



Day 1

Sana Safinaz will open the show with their ‘Sugar Rush’ collection which we’re told will have a ‘sporty luxe’ aesthetic that the duo hopes will be “unapologetically youthful, urban and modern”. Feeha Jamshed will be showcasing Bob Squad after a two year gap; a collection inspired by the psychedelic culture of late 60s and early 70s. Faryal Aftab of Muse just returned from Europe where she and her partner Moeed Yousaf were working on their upcoming shoes and accessories line. Talking to The Express Tribune, Aftab says, “My inspiration was Milan ... the city was electrifying. The night was young and beautiful. The music was on repeat. The night was love.” Her collection is titled ‘#LastNight’. Furthermore, ‘Sublime’ by Sara Shahid, will also be showcased after a long break; she has designed a collection inspired by a soft palette of pastels and whites titled, ‘Exhale’. For her collection ‘Moonlit Sahara’, Maria B’s has drawn inspiration from sandstone gray to vintage Russian jewellery and even roses in the moonlight.

Young designers like Unza Khalid, Hira Ali, Saiqa Raheem and Ghulam Dastgir will also get a chance to take to the ramp.

Day 2

Nomi Ansari will kick off the second day on a colourful high with ‘Joyride’ which he describes as “a vibrant reflection of what is happening around us”. We expect to see his signature colour riot in the form of a retro and fun collection. Ali Xeeshan will show ‘Voodoo’ which is his sartorial depiction of delirium, a journey from the lowest level of darkness to the highest point of joy. ‘Décorer’ by Sania Maskatiya is set to be a showcase of geometrics paying homage to the angular elegance of the Art Deco movement. This will be a fresh change from her collection of solids from the previous year. Mahgul is doing a full show for the first time and will launch ‘Oro’, her ready-to-wear line. “I’ve created an imaginary clan of women who live along River Indus. Their leader is called Oro,” she says. Mahgul has designed a casual lounge and sportswear line and we are especially looking forward to her collaboration with the eclectic jewellery designer, Zohra Rahman. While Nickie Nina will show ‘Flechazo’ (love at first sight) inspired by the rich culture of Spanish Metadoras, Karma Pink will unveil a collection titled ‘Studio 54’ that is inspired by a disco party.

Day 3

Riding high on the launch of his megastore, Shamoon Sultan will show ‘Translucent’ under the Khaadi Khaas banner. The House of Kamiar Rokni will showcase their Fashion Scout, London collection along with a few more pieces. The collection was a take on separates using modern cuts with traditional techniques. Zonia Anwaar will show ‘Kievan’, inspired by the culture of the medieval Kievan Rus era. Saira Shakira are showing ‘Ysatis’ which is a journey of breaking free of stereotypes through clothing. Zara Shahjahan will show ‘The Sartorialist’, inspired by the famous street style photographer Scott Schuman, Kashmiri embroidery and the oversized phiran. Hassan Sheheryar Yasin will be showcasing his ‘Be Yourself’ collection inspired by the nonagenarian Iris Apfel; a woman with a distinct and eclectic fashion sense. High street brands including Hang Ten, DSS, Umar Iftikhar and Denizen will also be showcasing in the early evening.

Day 4

Deepak Perwani’s showcase is called the return of ‘D Philosophy’ which will start the closing day of the show. He will be followed by Al-Karam, Khas, Warda Prints, Ittehad Textile Mills, ‘Harmony’ by Hang Ten and Gul Ahmed. MBM, Shirin Hassan, Sobia Nazir and ‘HSY Limited’ will also be on show. Made in collaboration with Kashf Foundation, ‘HSY Limited’ will be styled in a military inspired way and displayed differently than it was at the foundation’s anniversary celebration. 

Published in The Express Tribune, March 9^th, 2016.

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