Watch Jalaibee, win gold!

Anyone who will watch the film in Bahria Town cinemas will be eligible to win gold jewellery

KARACHI: Distributors of the highly anticipated Pakistani film Jalaibee have come up with perhaps the most unique promotional campaign for a movie in the country's history. ARY Films, in collaboration with real estate tycoon Malik Riaz, is offering gold worth the price of a ticket to anyone who will watch Jalaibee. 

"Everyone who buys the ticket will be eligible to get jewellery of the same value," CEO ARY Digital Jerjees Seja told The Express Tribune.

There is however a catch. Only those who will watch the film in Bahria Town cinemas will be eligible for the prize. "So far it's only cinemas in Bahria Town but we are hoping to add more," Seja said.

"The basic idea is to make people buy more tickets. This is about supporting a 'Made in Pakistan' campaign and Jalaibee is a Pakistani film."

Read: Jalaibee ‘very different’ from other movies being made in Pakistan, says Ali Safina

The film's director Yasir Jaswal also confirmed this to The Express Tribune.

“I am not entirely sure about how it works but I do know that ARY and Malik Riaz will be offering people gold equal to the price of the ticket,” he said.

Jalaibee is set to release on March 20. The movie has already created a lot of buzz on social media all thanks to its ensemble cast and high-octane trailer.

Read: Zhalay Sarhadi’s filmy moment

Jaswal also revealed that the film's music will be launched in Karachi on March 10. Apart from being the writer and director of the film, Jaswal is also its music director. He described the soundtrack of the film as ‘extreme’ due to the diverse range of artistes featuring in it. His brothers Umair Jaswal and Uzair Jaswal along with others such as Shizzio, Zohaib Kazi and an underground band Lahu, have contributed to the film’s soundtrack.

Jalaibee stars Danish Taimoor, Ali Safina, Adnan Jaffar, Zhalay Sarhadi, Umair Jaswal, Sajid Hasan and Wiqar Ali Khan.

Read: Unravelling the jalaibee

“It is a film about eight people and how their lives are intertwined after a sequence of events,” Jaswal had earlier told The Express Tribune. “Two of the major characters in the film are Billu (Danish Taimoor) and Bugga (Ali Safina), friends who get entangled in a debt with the local mafia called The Unit,” he added, specifying that a central theme of the film is greed and how it wields its sledgehammer on those involved.