Halla Gulla music video: Goris, goris and more goris

Crooned by famous Indian singer Kunal Ganjwala this song is just another Bollywood rip-off

KARACHI: White skin still reigns supreme on our TV screens and Halla Gulla's below par title song reinforces that notion.

The newly-released song, crooned by famous Indian singer Kunal Ganjwala who was behind songs like Salam-e-Ishaq, is yet another Bollywood rip-off.

The video, filled with ‘goris’, makes you question the talent that is taking over our film industry. With so many good productions making waves locally and internationally, why haven’t we seen this quality in our music videos yet?

PHOTO: SCREENGRAB

By quality, I mean the content and cast. Is taking the Bollywood route really our road to recovery?

We have seen enough people dancing on rooftops (taking it over the top, much? Pun intended) so let's avoid the use of helipads and let it serve its real purpose.

Read: Box-office showdown: Trouble reaching the finish line?

The irony lies in hiring international talent (case in point: backup dancers hired for song Khul Jaye Botal from Jawani Phir Nahi Ani) for our music videos. We are sure Pakistani women may have reservations in donning skimpy outfits and dancing (read: prancing) around but a good song needs no such ridiculousness.

Read: Sidra Batool set for film debut

Believing that these eye candies plus the short dresses may add some glamour quotient to our films is nothing but a major misconception. Recent releases such as Bin Roye, Moor, Shah and upcoming Manto are examples of great content adding value to our entertainment industry without the need of such absurd dances.

PHOTO: SCREENGRAB

Choreography has never been our forte and it's about time we stop at all such weak attempts.

Apart from the aforementioned shortcomings, another trend is acquiring talent from across the border for films -- which is not bad at all. With Ankit Tewari and Rekha Bhardwaj lending their vocals in Bin Roye and Mika Singh crooning a song for Jawani Phir Nahi Ani, we have opened doors of ultimate possibilities for our industry.

Read: The Mr Perfect of Pakistani cinema

But one shouldn't deny the role Rahat Fateh Ali Khan, Atif Aslam, Shafqat Amanat Ali and Ali Zafar played in establishing the name of our industry across the globe. So, rather than spending huge amounts of money in pursuit of success, why not invest in homegrown talent?

PHOTO: FILE

Here, watch the video:



If this is what the film has in store for us, we can only bite our nails in horror of what is about to come.

The film starring Javed Sheikh, Ismail Tara, Ghazala Javed, Asim Mehmood, Muneeb, and Sidra Batool is slated to release on Eidul Azha.