The great Sachin Tendulkar might lose his Bharat Ratna

Resident of Bhopal filed a petition stating Sachin uses the 'fame' of award to 'endorse products and earn money'


Sports Desk June 20, 2015
A file photo of Sachin Tendulkar receiving the Bharat Ratna from then President Pranab Mukherjee. PHOTO: REUTERS

A resident of Bhopal, V K Naswah, has filed a petition against Indian cricketing icon Sachin Tendulkar to strip him off his Bharat Ratna award which he thinks the cricketer has used for ‘earning money by endorsing commercial products’.

In a report published by the Press Trust of India, The Madhya Pradesh High Court has admitted a petition which has alleged Sachin of using the ‘fame’ of the honour in a dishonourable way.

A high court bench comprising Chief Justice AM Khanwilkar and Justice KK Trivedi yesterday issued a directive to Assistant Solicitor General to find out if there are any Supreme Court guidelines (do's and dont's) for Bharat Ratna awardees and get back to it in a week's time.

Naswah stated that Sachin has made many world records for the country in the game of cricket and is a popular figure but using the highest civilian award to promote commercial products and earn money was against the dignity, legacy and tenets of the award.

Naswah demanded that Sachin should be stripped by the government of the honour or he should himself return the award on moral grounds.

Sachin endorses more than 12 brands including Aviva Life Insurance, Boost (malt-based nutrition drink), MRF, Luminous and realtor Amit Enterprises. He retired from all forms of cricket in November 2013.

The story originally appeared on NDTV

Correction: An earlier version of the article had incorrectly noted that Tendulkar had retired last year. The error is regretted.

COMMENTS (26)

amul tamboli | 9 years ago | Reply Dear People (who are opposing Sachin on Bharatratna), First of all its surprising to know about this category of educated people who are raising voice against Sachin Tendulkar and his Bharat Ratna. The persons may not have the ability to even stand in front of him and talking this non sense. First they should see, what is their contribution and achievement in life, then they should open their mouth. It is just not needed to discuss why Sachin has got BharatRatna? His whole life and dedication is an universal example of Inspiration and he is unique of this kind, India is fortunate to have a person like him. Others who say - he is making use of bharat ratna to earn money.' should learn and understand that he was regarded as one of the richest player before getting bharat ratna also. Still if they urge they should provide legal papers those put that Bharat ratna awardees can not do any advertisement legally. It is insulting to raise such issues also and for this Sachin should file a petition against such raisers. Lastly, if you cant praise someone atleast dont abuse him. He is the best and our inspiration, not to me alone, to crores around the world not just as a sport person, as a human being, a motivator, a sports entrepreneur and the real ratna of Bharat...that our Sachin Tendulkar...
Jugal Bharadwaj | 9 years ago | Reply @Poochayin: May be this is happen only in India.People protest of good cause.A person who is a reason for the smile of a million people.Inspiration to a billion people..for whose retirement million cries and mainly who is a honest person.He deserved Bharat ratna. . He never endorse tobacco or alcohol for the welfare of society and He bear 200 poor orphan's study expenses.what else he can do.....??? everyone love to earn money...He earn money by a legal way.He always care for our country and our society. As a politician also he has developed two underprivileged. Villages. . We should respect him as the whole world where cricket. Is familiar respect him with heart.I really. Proud. to be an Indian and one of the reason is SACHIN TENDULKAR.THE REAL BHARAT RATNA.
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