Tourism: PTDC making efforts to revive sector

ISLAMABAD: The government has been making efforts to promote tourism and make Pakistan Tourism Development Corporation (PTDC) a financially viable organisation, said an official. Along with these initiatives, nine other projects of PTDC are on the cards to generate income and revive the dying tourism sector, the PTDC official said. PTDC intends leasing out motels for 30 years to enhance their quality and provide better services to tourists. PTDC and the University of Management and Technology (UMT) Lahore signed a MoU for the sponsorship of PTDC’s publicity material including banners, website, seminars and conferences. Products and service of PTDC will also be promoted through social media. PTDC’s recent launched Pakistan Tourism Friends Club, in which members of the club will get exclusive 20% discount on PTDC facilities.

Published in The Express Tribune, April 2^nd, 2015.

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