In the aftermath of the ruthless killing of Jordanian air force pilot Muath al Kasaesbeh and Japanese journalist Kenji Goto by Islamic State (IS) militants, Brazilian author Paulo Coelho tweeted the hashtag #IAmKenji and #IamMuath to express solidarity with the victims.
Several hashtags had been trending on Twitter even before the news of Kasaesbeh's violent killing emerged.
After IS released the video, allegedly showing Muath burning alive in a cage, Arab social media exploded with hashtags like 'Muath the martyr' and 'Muath the hero'.
RELATED: IS claims to have burned Jordanian pilot alive
Coelho also expressed his view that by negotiating with IS, the Jordanian government would be legitimising them.
My God help me to be wrong but I believe Muath is dead. However, by negotiating with Daesh (ISIS/ISIL/IS) Jordan legitimized them— Paulo Coelho (@paulocoelho) February 1, 2015
Coelho also questioned why the millions who had tweeted the #JeSuisCharlie hashtag were not tweeting #IamMuath.
The author was also vocal about who he thought was winning the war in Syria.
Syria civil war— Paulo Coelho (@paulocoelho) February 3, 2015
Winners: Daesh (ISIS), Nusra Front, arms industry
Losers: innocent people
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