The Pakistan Tourism Development Corporation (PTDC), on the directions of Prime Minister Nawaz Sharif, has decided to initiate steps to facilitate tourism and enhance revenue generation.
Talking to APP, PTDC Managing Director Chaudhry Kabir Ahmad Khan said that these steps will help make PTDC a self-sustaining organisation. “A comprehensive security policy has been made to promote the sense of protection among domestic and foreign tourists,” said Khan. “Apart from the unfortunate attack at Nanga Parbat base camp, more than thirty per cent increase in tourism has been observed.”
He also stated that PTDC had re-launched its summer tour packages and revised rates for hotels, motels and resorts situation in the most visited places in the country.
The current government was making earnest efforts to promote tourism sector and reinstate the soft image of Pakistan across the globe, he said. “The PTDC will introduce Tourism Friends Club Card for overseas Pakistani tourists in the coming week. Incentives will be given through this card, like discounts on room rates, tour packages and transport services to tourists.”
He said the purpose of this card is to promote tourism-related activity in the country and provide better facilities to local public, as well as national and international tourists at affordable rates.
“The PTDC land at Gaddani Beach and in Balochistan would be utilised for launching projects like developing a beach resort, outdoor and indoor games facilities and water-sports club which would help in generating income,” the MD added.
Meanwhile, Khan stated that the PTDC has not been affected by the 18th Amendment. Only tourism ministries were handed over to the provinces.
Published in The Express Tribune, August 12th, 2014.
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