DKNY has become the first international luxury brand to launch an exclusive Ramazan collection. The American apparel and accessories line has gained critical acclaim worldwide for this fresh new spin. Another interesting aspect of this campaign is that it caters exclusively to its Middle Eastern clientele, with the collection only available in select countries.
It’s great to see DKNY acknowledging Ramazan, and we hope to see other international brands follow suit!
Published in The Express Tribune, July 8th, 2014.
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