Designer Nida Azwer launches jewellery line
Latest to jump onto the accessories bandwagon is Karachi-based designer Nida Azwer. Following in the footsteps of other industry leaders such as Sana Safinaz and Shehla Chatoor, Azwer’s first collection of accessories is set to be available at all Nida Azwer stores starting today.
Speaking about her collection Azwer says, “The Nida Azwer Accessories line comes as a natural brand extension to us, as we look even more towards providing our patrons with a one stop fashion shop, also making our stores more accessible to a wider diversity of people,” according to a press release.
“In the same spirit as our brand philosophy, our accessories further reflect a mix of classic and vintage elements as well as the more contemporary designs integrating hand crafted brass, semi-precious stones and Swarovski crystals across a selection of pieces. Artisans in Pakistan, India and Turkey have worked to independently create a selection of these accessories,” she continues.
The line consists of clutches, necklaces, earrings, bracelets, bangles and rings, all created in sync with the Nida Azwer clothing collections available in store.
Published in The Express Tribune, June 30th, 2014.
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These days everyone is launching something lol -Amna
I was in the Pakistan fashion week when Nida Azwer showed her collection at day 1. I think it was fine collection by Nida. I was expecting more from her as i read about her at http://goo.gl/dT97v9