Alkaram Studio launches collection by Umar Sayeed

Attendees got the chance to interact with the designer himself at the event.

Keeping up with the spirit of spring, Alkaram Studio at Emerald Tower, Karachi recently launched a collection by Umar Sayeed at an intimate, meet-and-greet event where attendees got the chance to interact with the designer himself.

“The new collection includes 28 outfits created exclusively by Sayeed, with designs featuring vibrant prints, an assortment of colours and intricate embroidery making each outfit unique and a must have for the spring season,” says Abid Umer, CEO of Alkaram Studio.

Umer shares that “this limited edition collection is completely in vogue and offers unique items to fashion-forward customers.”

According to a press release, the event was attended by multiple celebrities from the world of fashion. Other than the chance to sit and chat with fashion heavyweight Sayeed, attendees were also given free styling tips.

The event housed the complete designer collection, which was well received by those present.

The collection is a milestone in the Alkaram product portfolio, which attempts to deliver diversity and creativity to its customers. With the aim of drawing people’s aesthetic sensibilities, the Alkaram Studio’s latest collection comprises pieces for both vibrant and subtle hue lovers.

So, flaunt your personal style this season and do check out the Alkaram Spring 2014 designer collection. 

Published in The Express Tribune, April 4^th, 2014.

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