As many as 13 Pakistani companies participated in the world’s leading fresh produce trade fair, Fruit Logistica-2014, in Berlin, Germany.
The exhibitors were optimistic about a substantial increase in export of fresh produce from Pakistan as they established contacts with the international buyers of fruit and vegetable products.
Pakistan Ambassador to Germany Abdul Basit, while speaking on the occasion, said buyers from Russia had shown keen interest in Pakistani potatoes whereas mangoes had made inroads into the EU market with an increase in shelf life through better processing technology.
“Pakistani exporters should give due importance to fruit processing and packaging for longer preservation of perishable products,” Basit said.
He urged the traders to spend sufficient amount of their income on research and development, which was essential to keep pace with the ever-changing market trends.
Published in The Express Tribune, February 9th, 2014.
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