Clean water: Unilever launches water purifier

KARACHI: With a mission to improve and protect the lives of Pakistanis, Unilever Pakistan launched Pureit, a home-based water purification device that uses Unilever proprietary technology to provide safe and clean water without the use of electricity or gas. The Pureit Excella device was unveiled by Ehsan Malik, chairman and CEO Unilever Pakistan Limited, Fariyha Subhani Director Marketing Foods, Unilever and Dr Tariq Mehmood Mian, Director Association of Family Physicians of Pakistan at an event. Malik said “15.9 million people in Pakistan currently don’t have access to safe drinking water. Therefore, we have decided to launch Pureit, a top of the line purification solution and the world’s largest selling water purifier.” Pureit meets rigorous international criteria of the Environmental Protection Agency (EPA), USA, for removal of harmful virus and bacteria, Unilever said.

Published in The Express Tribune, November 12^th, 2013.

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